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5.00
(1 Rating)
Digital and Strategic Marketing
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What Will You Learn?
Basic Digital & Strategic Marketing Course
(5-Weeks, plus optional 1-3 months Internship)
Course Outline
What will you learn? Participants will learn:
*Week 1*
======
Module 1 - Digital Marketing Overview
Module 2 - How To Create A Buyer Persona
*Week 2*
======
Module 3 - How To Create A Social Media Marketing Plan
Module 4 - Introduction To Email Marketing
Week 3: Module 5: Basic Strategy
• Why Strategy matters
• Strategy (planning/process/tools, etc.)
• Case study 1
• Assignment
Module 6: Content
• Programme/Product-Led Marketing
• Audience/consumer? What does s/he want?
• Scheduling, etc.
• Niche marketing
• Practical challenges & scenarios
• Case study 2
Week 4: Module 7: Strategic/Marketing Plan
• Tie it all together with a Plan
• 7 Ps of marketing
• Plan template (goals/targets/timeline/executor/KPIs, etc.)
Week 5: Module 8:Summary/Exams
• Marketing ethics/regulations/regulatory agencies/credit control/etc.
• Post-test
Course Content
Introduction to WABMA
About WABMA
04:38
Digital Marketing
Digital Marketing Overview.
01:31:59
How To Create A Buyer Persona
00:00
How To Create A Social Media Marketing Plan
00:00
Introduction To Email Marketing
00:00
Student Ratings & Reviews
5.0
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WABMA
3 weeks ago
Learnt Alot
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