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Digital and Strategic Marketing

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What Will You Learn?

  • Basic Digital & Strategic Marketing Course
  • (5-Weeks, plus optional 1-3 months Internship)
  • Course Outline
  • What will you learn? Participants will learn:
  • *Week 1*
  • ======
  • Module 1 - Digital Marketing Overview
  • Module 2 - How To Create A Buyer Persona
  • *Week 2*
  • ======
  • Module 3 - How To Create A Social Media Marketing Plan
  • Module 4 - Introduction To Email Marketing
  • Week 3: Module 5: Basic Strategy
  • • Why Strategy matters
  • • Strategy (planning/process/tools, etc.)
  • • Case study 1
  • • Assignment
  • Module 6: Content
  • • Programme/Product-Led Marketing
  • • Audience/consumer? What does s/he want?
  • • Scheduling, etc.
  • • Niche marketing
  • • Practical challenges & scenarios
  • • Case study 2
  • Week 4: Module 7: Strategic/Marketing Plan
  • • Tie it all together with a Plan
  • • 7 Ps of marketing
  • • Plan template (goals/targets/timeline/executor/KPIs, etc.)
  • Week 5: Module 8:Summary/Exams
  • • Marketing ethics/regulations/regulatory agencies/credit control/etc.
  • • Post-test

Course Content

Introduction to WABMA

Digital Marketing

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WABMA
3 weeks ago
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