What Will You Learn?

• Basic Digital & Strategic Marketing Course
• (5-Weeks, plus optional 1-3 months Internship)
• Course Outline
• What will you learn? Participants will learn:
• *Week 1*
• ======
• Module 1 - Digital Marketing Overview
• Module 2 - How To Create A Buyer Persona
• *Week 2*
• ======
• Module 3 - How To Create A Social Media Marketing Plan
• Module 4 - Introduction To Email Marketing
• Week 3: Module 5: Basic Strategy
• • Why Strategy matters
• • Strategy (planning/process/tools, etc.)
• • Case study 1
• • Assignment
• Module 6: Content
• • Programme/Product-Led Marketing
• • Audience/consumer? What does s/he want?
• • Scheduling, etc.
• • Niche marketing
• • Practical challenges & scenarios
• • Case study 2
• Week 4: Module 7: Strategic/Marketing Plan
• • Tie it all together with a Plan
• • 7 Ps of marketing
• • Plan template (goals/targets/timeline/executor/KPIs, etc.)
• Week 5: Module 8:Summary/Exams
• • Marketing ethics/regulations/regulatory agencies/credit control/etc.
• • Post-test