Production (Short Course)

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About Course

Production involves the creation and recording of content for broadcasts on radio, TV, online and/or as podcasts. These production courses are designed both for the beginner and practicing programme or content producer.

The courses are designed to provide participants with insight into the skills, tools, practices and language of programme or content production for various platforms.

While emphasis is on the production of radio programmes, the courses will also deal with other platforms such as TV and online. Participants will have hands-on experience with the theory, techniques and practices of programme production, audio recording, editing, mixing, and aural storytelling techniques.

It will include a basic knowledge and understanding of radio business and production, branding a station or person/institution through programming, best production formats, development programming, environment programing, political programming, etc.


Production courses are about 6 short and long courses.

Theory and practical sessions … Direct experience is gained through internships with WABMA® partner radio/TV stations.

What will you learn? Participants will learn:

 Production formats and techniques

 Programme production basics – including conceptualization, content sourcing, treatment, arranging, packaging and studio production.

 Production Research methodology

 Creative writing and creating content

  • For different platforms

 Script writing and formatting for

  • Music programmes
  • Commercials
  • Phone-in/interactive programmes
  • Magazine programmes
  • Development programmes
  • News & current affairs programmes
  • Gender & children programmes
  • Health programmes

 Documentary and Features writing

 Programme Planning & Scheduling

 New media: convergence principles and practice

 Programming and scheduling in the ICT age

 The place of music and effects in production

 Media law and ethics

 Commentary and Outside broadcast



(1): Short Course – (1, 2 or 3 Days):

(2): Long Courses:

  1. Basic  – 4 Weeks (including 1 week of internship)
  2. Intermediate – 4 Weeks (including 1 week of internship)
  3. Advanced- 4 Weeks (including 1 week of internship)

Short Production Courses (1, 2 or 3 Days):

 Documentary/Storytelling Productions

 Development Programmes

 Investigative programmes

 Environment programmes

 Gender and Diversity programmes

Special Production Courses:

 Re-branding a station through programmes

 Modern management of programmes dept.

 Improving revenues through programmes

 Developing in-house style

Customized Production training – available on demand.

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