Social Media Marketing

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About Course

This course provides an overview of social media marketing and how it can be used as an effective tool for promoting products and services.

Students will learn how to create and implement social media marketing strategies, measure success, and engage with their audience through various social media platforms.

What Will You Learn?

  • Introduction to Social Media Marketing
  • Social Media Marketing Strategy
  • Content Creation and Management/Branding
  • Engagement and Community Management
  • Social Media Advertising
  • Metrics and Analytics
  • Case Studies and Best Practices

Course Content

Module 1: Introduction to Social Media Marketing
*Understanding the basics of social media marketing *Different social media platforms and their audiences *Advantages and disadvantages of social media marketing

  • Lesson 1
    01:16:00

Module 2: Social Media Marketing Strategy
Defining marketing goals and objectives Identifying target audience and creating buyer personas Developing a social media marketing plan

Module 3: Content Creation and Management
Creating engaging content for social media platforms Managing and scheduling social media posts Utilizing visual media for social media marketing

Module 4: Social Media Trends and Best Practices.
Responding to customer inquiries and complaints Building and maintaining a social media community Encouraging engagement and user-generated content

Module 5: Social Media Advertising
Creating effective social media ads Targeting specific audiences with ads Measuring ad success and return on investment (ROI)

Module 6: Metrics and Analytics /Costing
Identifying key performance indicators (KPIs) Measuring and analyzing social media metrics Using data to optimize social media marketing strategies

Module 7: Branding
Branding is the process of creating a unique and recognizable identity for a product, service, company, or organization. It involves using marketing and advertising strategies to establish a positive perception of the brand in the minds of consumers and to build a loyal customer base. Effective branding can increase customer loyalty, create brand awareness, and drive sales and revenue.

GoUNI Zoom Recordings
This section consists of prerecorded zoom class for the go uni SAM prog

Assessment and Grading:
Participation in online discussions and activities: 20% Assignments and quizzes: 40% Final project: 40%

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