How to start and Grow a Publishing Business

This course provides a comprehensive look into the world of book publishing and how you can set up a publishing company from the scratch and grow it into a big brand.

This course provides a comprehensive guide on how to start and grow a publishing business. Students will learn about the different types of publishing businesses, the key elements of successful publishing, the importance of market research and target audience identification, the steps to develop a business plan, the basics of book editing, design, and production, the different channels for distribution and marketing, and the trends and challenges in the publishing industry.

This module gives an overview of the publishing world today and introduces you to the processes and strategies that come together to create published materials and ensure business growth.

Course Content
 The Publishing Industry: An Overview
 A Closer Look at Traditional Publishing and Self-Publishing
 Starting a Publishing Company/Brand: Small or Big
 Obtaining ISBN and ISSN
 Law and Rights (intellectual property rights, copyrights, etc.)
 The Publishing Team
 The Two Stages: Design and Production
 Digital Publishing Strategy
 Publishing Formats: Ebooks, Paperbacks, and Hardbacks
 The Question of Sales and Marketing
 Innovative Publishing
 Customer Acquisition and Retention Techniques
 Finance and costings
 Book Project Consultancy

Accomodation Available