Media Administration & Entrepreneurship

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About Course

Click here to pay for In-Campus Track

This course is designed to equip students with the knowledge and skills needed to manage media enterprises effectively while fostering entrepreneurial thinking in the ever-evolving media industry. It bridges the gap between creative production and business strategy, empowering learners to lead and innovate in media-related ventures.

Tuition:
₦60,000 ($45) In-Campus Track
₦50,000 ($35) Online Track
₦5,000 ($5) Registration Fee

Basic – 5 Weeks
Intermediate – 5 Weeks
Advanced – 5 Weeks
Online Track: Recorded And live sessions At your convenience.

Each course is offered at the: Basic, Intermediate, and Advanced levels.
Basic course is 5 Weeks
Intermediate course is 5 Weeks
Advanced course is 4 Weeks.

Blended, Flexible Learning:
– Online and In-Campus (Abuja. Enugu. Lagos) – you choose. (Some course are available online only, pls. ask)

Learn from top industry professionals and gain the skills needed to thrive in the world of media and communications.

📝 Register Today: (https://wabma.org/enquiry/)

Click here to pay for In-Campus Track

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What Will You Learn?

  • Media Management Principles: Understand organizational structures, financial management, and resource allocation specific to media enterprises.
  • Strategic Planning: Develop business plans for media startups or projects, focusing on sustainability and scalability.
  • Entrepreneurial Skills: Learn how to identify opportunities, pitch ideas, and secure funding in the competitive media landscape.
  • Digital Transformation: Explore how to integrate emerging technologies and digital tools to enhance media business models.
  • Content Monetization: Gain insights into revenue generation strategies, including advertising, subscriptions, and partnerships.
  • Leadership and Team Dynamics: Cultivate leadership qualities and learn effective ways to manage creative teams and projects.

Course Content

Week 1: Strategy & Business Planning
Class 1: • Introduction to Strategy: What Strategy and Strategic Planning Are. • Importance of Strategic Planning in Media Entrepreneurship. • Overview of Key Components of a Business Plan. • Case Study: Strategic growth of a successful African media brand. • Assignment: Write a brief strategic plan for a hypothetical media startup Class 2: • Developing a Media Business Plan: o Components (Executive Summary, Market Analysis, Revenue Model, Operational Plan, etc.). o Sample Business Plans for Media Firms: § Broadcast Station. § Online Media Newspaper. § PR and Media Consultancy. • Case Study: A comparative review of two successful media business plans. • Assignment: Draft an outline for a business plan based on a chosen media venture

Week 2: Understanding the Media Industry
Class 3: • Overview of the Media Ecosystem: Structure, Dynamics, and Operations. • Key Trends and Challenges in the Media Industry. • Case Study: The role of new technologies in reshaping the media landscape. • Assignment: Identify and analyze the key trends influencing media businesses today. Class 4: • Legal and Ethical Aspects of Media Administration. • Ethical Challenges in Media Management. • Case Study: An ethical dilemma faced by a leading media organization. • Assignment: Develop a code of ethics for a media startup.

Week 3: Media Management Techniques
Class 5: • Essentials of Media Planning and Budgeting. • Organizing Workflows and Team Management in Media Operations. • Case Study: Budgeting for a small-scale media production. • Assignment: Create a basic budget for a media project. Class 6: • Managing Media Projects: Tools and Strategies. • Crisis Management in Media Operations. • Case Study: Lessons from successful media project management during crises. • Assignment: Develop a workflow for managing a hypothetical media project.

Week 4: Business Strategies & Audience Engagement
Class 7: • Monetization Strategies: Advertising, Sponsorships, Subscriptions, and Beyond. • Building Relationships with Advertisers and Sponsors. • Case Study: Revenue strategies of a prominent digital media platform. • Assignment: Propose a monetization strategy for a media initiative. Class 8: • Understanding Audience Behavior and Analyzing Feedback. 4 • Content Strategies for Building a Strong Media Brand. • Case Study: A media brand's success in leveraging audience insights. • Assignment: Create a content strategy for a chosen media brand or initiative.

Week 4: Business Strategies & Audience Engagement
Class 7: • Monetization Strategies: Advertising, Sponsorships, Subscriptions, and Beyond. • Building Relationships with Advertisers and Sponsors. • Case Study: Revenue strategies of a prominent digital media platform. • Assignment: Propose a monetization strategy for a media initiative. Class 8: • Understanding Audience Behavior and Analyzing Feedback. 4 • Content Strategies for Building a Strong Media Brand. • Case Study: A media brand's success in leveraging audience insights. • Assignment: Create a content strategy for a chosen media brand or initiative.

Week 5: Entrepreneurship & Final Project Presentation
Class 9: • Entrepreneurship in Media: Challenges and Opportunities. • Exploring Funding and Investment Options for Media Ventures. • Case Study: Success stories of African media startups. • Assignment: Finalize and refine your media business plan for presentation. Class 10: • Final Project Presentations: Media Business Plan. • Peer Review and Feedback on Projects. • Course Closing Discussion: Reflections, Lessons, and Next Steps.

Final Project:
Title: Media Business Plan • Participants will design a comprehensive media business plan, incorporating all key components covered in the course. • Plans will be presented during the final class for review and peer feedback.

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