Professional Profile
Mike Msuega Yawe is a veteran Nigerian media professional, business development executive, broadcaster, writer and marketing professional with a career spanning corporate sales, energy, public broadcasting and media education.
Before joining WABMA, he built substantial experience in sales, marketing and business management and later served in senior management at the Federal Radio Corporation of Nigeria, Radio Nigeria, where he rose to the position of Director of Investments.
He currently serves as Executive Director, Business Development at WABMA, with responsibility for expanding the Academy's corporate relationships, professional training business and market reach.
Business, Sales and Marketing Career
Yawe began his professional career in sales and marketing.
He worked as Senior Sales Representative at Benue Brewery from 1990 to 1994 before joining Promasidor Nigeria Limited, where he served as an Area Sales Manager from 1994 to 2000.
He subsequently worked as Regional Sales Training Manager at Great Brands Nigeria Limited and later moved into the energy sector as a Zonal Business Manager with Honeywell Oil and Gas.
These roles provided a commercial foundation in sales management, customer development, marketing, staff training and business growth that would later complement his work in broadcasting and media management.
Broadcasting and Media Leadership
Yawe subsequently joined the Federal Radio Corporation of Nigeria and built a senior management career within the national public broadcaster.
He eventually became Director of Investments, a position that placed him at the intersection of broadcasting and commercial development.
Alongside his management responsibilities, Yawe developed a strong reputation as a writer and media commentator. He wrote and delivered more than one hundred commentaries and special reports for Radio Nigeria's network news and served as a biographer of the national broadcaster.
His experience therefore extends beyond media management into broadcast writing, commentary and the documentation of broadcasting history.
Author and Media Writer
Yawe's contribution to broadcasting also includes authorship.
His book, Airwaves, forms part of his work documenting and interpreting Nigeria's broadcasting experience.
WABMA Business Development Leadership
Yawe joined WABMA in late 2023 and currently serves as Executive Director, Business Development.
His responsibility is particularly important to WABMA's growth because the Academy serves two closely related markets: individual professionals seeking career development and organisations requiring customised professional training.
His work therefore encompasses corporate relationships, client development, professional training opportunities, partnerships and the expansion of WABMA's market presence.
His previous commercial and broadcasting careers give him an understanding of both sides of this responsibility: the professional needs of media organisations and the business requirements involved in developing sustainable training services.
Education
Yawe is a graduate of Bayero University Kano and holds a Master of Business Administration in Marketing from Abubakar Tafawa Balewa University, Bauchi.
His academic background in business and marketing complements his professional experience in sales, broadcasting, investment and business development.
Contribution to WABMA
As Executive Director, Business Development, Yawe helps connect WABMA's academic and professional expertise with the organisations and individuals that require those services.
His portfolio supports the Academy's growth in corporate training, customised programmes, professional courses, partnerships and new markets.
He also brings to WABMA extensive knowledge of the Nigerian broadcasting industry, providing a useful bridge between the Academy's training programmes and the practical requirements of media organisations.