MODULE 1: STRATEGY
Concept
Planning
Process
Tools
Case study …
A. Why revenues matter
Specific challenges & scenarios (interactive)
General strategies to boost revenue
Case study 1
MODULE 2: Programme/Product-Led Marketing
Audience/consumer? What does she want?
Scheduling, etc
Niche marketing
Practical challenges & scenarios
Case study
Coordinating Content & Marketing (Principles)
Planning … Marketing … Sales
USP … Niche … Building on Strengths
Niche marketing
Digital media tools
Marketing/Corporate Plan to tie it all together
DIGITAL MARKETING OVERVIEW
Digital foundations
Lead generation
SEO
Promotions
Case study …
Coordinating Content & Marketing (Principles)
Planning … Marketing … Sales
USP … Niche … Building on Strengths
Niche marketing
Digital media tools
Marketing/Corporate Plan to tie it all together