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Course Content
Introduction to WABMA
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Module 1 Introduction
MODULE 1: STRATEGY Concept Planning Process Tools Case study … A. Why revenues matter Specific challenges & scenarios (interactive) General strategies to boost revenue Case study 1
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Module 2: (Programme/Product-Led Marketing/ Content & Marketing )
MODULE 2: Programme/Product-Led Marketing Audience/consumer? What does she want? Scheduling, etc Niche marketing Practical challenges & scenarios Case study Coordinating Content & Marketing (Principles) Planning … Marketing … Sales USP … Niche … Building on Strengths Niche marketing Digital media tools Marketing/Corporate Plan to tie it all together
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MODULE 3 (DIGITAL MARKETING OVERVIEW)
DIGITAL MARKETING OVERVIEW Digital foundations Lead generation SEO Promotions Case study … Coordinating Content & Marketing (Principles) Planning … Marketing … Sales USP … Niche … Building on Strengths Niche marketing Digital media tools Marketing/Corporate Plan to tie it all together
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Revenue Generation For Broadcast Marketers & Programmes Staff
About Lesson
Exercise Files
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