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Revenue Generation For Broadcast Marketers & Programmes Staff

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About Course

WAB 108
REVENUE GENERATION FOR BROADCAST MARKETERS & PROGRAMMES STAFF
Fee: N25,000

The course is designed for broadcast stations that wish to scale up their revenues via content and commercials. Using local case studies, we show the strategies that work and how to overcome challenges
Dates:

The course is designed for broadcast stations, Media personnel, and Executive directors, that wish to scale up their revenues via content and commercials. Using local case studies, we show the strategies that work and how to overcome challenges that hamper IGR.

What Will You Learn?

  • Introductions
  • Expectations
  • Pre-Test
  • Deliverables

Course Content

Introduction to WABMA

Module 1 Introduction
MODULE 1: STRATEGY Concept Planning Process Tools Case study … A. Why revenues matter Specific challenges & scenarios (interactive) General strategies to boost revenue Case study 1

Module 2: (Programme/Product-Led Marketing/ Content & Marketing )
MODULE 2: Programme/Product-Led Marketing Audience/consumer? What does she want? Scheduling, etc Niche marketing Practical challenges & scenarios Case study Coordinating Content & Marketing (Principles) Planning … Marketing … Sales USP … Niche … Building on Strengths Niche marketing Digital media tools Marketing/Corporate Plan to tie it all together

MODULE 3 (DIGITAL MARKETING OVERVIEW)
DIGITAL MARKETING OVERVIEW Digital foundations Lead generation SEO Promotions Case study … Coordinating Content & Marketing (Principles) Planning … Marketing … Sales USP … Niche … Building on Strengths Niche marketing Digital media tools Marketing/Corporate Plan to tie it all together

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WABMA-
WABMA-
2 years ago
Great to be here