Our marketing courses offer students knowledge and skills in traditional marketing as well as in digital marketing and marketing management.

It provides theoretical and practical frameworks in sales, strategy, pricing, product planning, research, consumer behavior, advertisers’ mindset, media planning, scheduling, buying, and monitoring; APCON and NBC rules, marketing ethics; contracts; staffing, and evaluation.

Our Digital Marketing courses expose participants to the use of new media technologies in sales, marketing, branding, and entrepreneurship. Sourcing, analysis, and use of consumer data are taught.

Media stations can improve revenue generation through effective, efficient, and digital marketing is emphasized.

What will you learn?

Duration:

(1): Short Courses –  (1, 2 or 3 Days):

(2): Long Courses:

a. Basic – 4 Weeks (including 1 week of internship)

b. Intermediate  – 4 Weeks (including 1 week of internship)

c. Advanced – 4 Weeks (including 1 week of internship)

Short Marketing Courses – (1, 2, or 3 Days):

 Digital Marketing

 Media entrepreneurship

 New revenue generation & strategies

 Marketing management

Special Marketing Course

 Entrepreneurial Marketing:

This course seeks to provide participants seeking to be entrepreneurs or who are already entrepreneurs, investors, or managers of small and medium-scale businesses with the road map for business success. It also assists managers of large businesses with new top-line growth strategies. The core of this course is the use of entrepreneurial marketing as an essential competitive weapon to grow businesses and drive revenue.

-Participants end up producing an implementable marketing plan.
(Two Tracks: Choose one):
A. Weekend Track:
Fri & Sat. Classes                     
 (10am-4pm each day)
 

Duration: 5 weeks plus Optional internship for up to 6 months
Accommodation is available on request.

OR:
B. Online Track

N40, 000
(Accommodation Available on Campus on Request)

Post-graduation internship available