About Course
Our marketing courses offer students knowledge and skills in traditional marketing as well as in digital marketing and marketing management.
It provides theoretical and practical frameworks in sales, strategy, pricing, product planning, research, consumer behavior, advertisers’ mindset, media planning, scheduling, buying, and monitoring; APCON and NBC rules, marketing ethics; contracts; staffing, and evaluation.
Our Digital Marketing courses expose participants to the use of new media technologies in sales, marketing, branding, and entrepreneurship. Sourcing, analysis, and use of consumer data are taught.
Media stations can improve revenue generation through effective, efficient, and digital marketing is emphasized.
What will you learn?
Duration:
(1): Short Courses – (1, 2 or 3 Days):
(2): Long Courses:
a. Basic – 4 Weeks (including 1 week of internship)
b. Intermediate – 4 Weeks (including 1 week of internship)
c. Advanced – 4 Weeks (including 1 week of internship)
Short Marketing Courses – (1, 2, or 3 Days):
Digital Marketing
Media entrepreneurship
New revenue generation & strategies
Marketing management
Special Marketing Course
Entrepreneurial Marketing:
This course seeks to provide participants seeking to be entrepreneurs or who are already entrepreneurs, investors, or managers of small and medium-scale businesses with the road map for business success. It also assists managers of large businesses with new top-line growth strategies. The core of this course is the use of entrepreneurial marketing as an essential competitive weapon to grow businesses and drive revenue.
-Participants end up producing an implementable marketing plan.
(Two Tracks: Choose one):
A. Weekend Track:
Fri & Sat. Classes
(10am-4pm each day)
Duration: 5 weeks plus Optional internship for up to 6 months
Accommodation is available on request.
OR:
B. Online Track
N40, 000
(Accommodation Available on Campus on Request)
Post-graduation internship available
Course Content
Introduction to WABMA
-
04:38
Digital Marketing Overview
Content Marketing
Social Media Marketing
Email Marketing
Search Engine Optimization (SEO)
Pay-per-Click Advertising (PPC)
Basic Strategy
Content
Student Ratings & Reviews
It was wonderful
Thank you Webma
what stood out to me was how the lecturer introduced me to the chat gpt and the various ways I could use it , I would recommend this course to other students as I would encourage the students to be always pay attention and be punctual as the lecturer is very strict
I hereby recommend this course for other aspirants.
In the aspect of the Teacher or Lecturer, he is always punctual(keeps to time), clearly explains the topic for that day, provides materials(like apps) that would aid students for better understanding.
I recommend this course for other students to engage in, indeed it would be of great help to you.🙂👍🏿
Thank you!🙂.