About Course
Our marketing courses offer students knowledge and skills in traditional marketing as well as in digital marketing and marketing management.
It provides theoretical and practical frameworks in sales, strategy, pricing, product planning, research, consumer behavior, advertisers’ mindset, media planning, scheduling, buying, and monitoring; APCON and NBC rules, marketing ethics; contracts; staffing, and evaluation.
Our Digital Marketing courses expose participants to the use of new media technologies in sales, marketing, branding, and entrepreneurship. Sourcing, analysis, and use of consumer data are taught.
Media stations can improve revenue generation through effective, efficient, and digital marketing is emphasized.
Tuition:
₦60,000 ($45) In-Campus Track
₦50,000 ($35) Online Track
₦5,000 ($5) Registration Fee
Basic – 5 Weeks
Intermediate – 5 Weeks
Advanced – 5 Weeks
Online Track: Recorded And live sessions At your convenience.
Each course is offered at the: Basic, Intermediate, and Advanced levels.
Basic course is 5 Weeks
Intermediate course is 5 Weeks
Advanced course is 4 Weeks.
Blended, Flexible Learning:
– Online and In-Campus (Abuja. Enugu. Lagos) – you choose. (Some course are available online only, pls. ask)
Learn from top industry professionals and gain the skills needed to thrive in the world of media and communications.
📝 Register Today: (https://wabma.org/enquiry/)
Course Content
Introduction to WABMA
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04:38
Onboarding
Digital Marketing Overview
Content Marketing
Social Media Marketing
Email Marketing
Search Engine Optimization (SEO)
Pay-per-Click Advertising (PPC)
Basic Strategy
Content
Student Ratings & Reviews
It talks about Buyer persona which means my target audience.
I learned that my target audience is the decision maker of whether or not my good or service should be consumed.
It also talked about sales funel. From sales funel, I learned how important it is to take data of anybody who shows interest in my product whether the person is willing and able to buy at the moment or not. This is because, who doesn't buy today may buy tomorrow, and by collecting his data, coupled with my follow up, wil make him to look for me whenever he is willing and able to buy.
Sales funel also helps me to retrieve the information about my customers whenever I lost my account.
I also learned that the greater the mind share, the greater the market share.
Again, I am so impressed with the passion Mr Israel, our tutor has for this course. His passion and dedication motivated me a lot. He respondeds to questions and calls at any time of the day and night. I had lost all hope in this phase of WABMA because I was enrolled very late (8th of April) because of on problem or another. But because he listens and responds to questions and complaints all kind, I was encouraged to push up to this level. Thank you sir, and keep it up. I I joined the course.
There is indeed a lot of impactful information and individual can gain from this course. The knowledge I have acquired, I would use it in my product selling by using strategies to digital Marketing, AIDA model etc to bring clients or prospects to purchase my product not only once but to be regular customer because through the methods and strategies I have got from this course I will be able to ensure that prospect see the need to purchase the product or service I am marketing.
The videos where self explanatory and I understood them very well
We had a very punctual coach
This course is highly recommendable for anyone
One aspect that stood out to me was the depth of content covered throughout the course. From understanding the fundamentals of digital marketing to exploring advanced topics such as SEO, social media marketing, email marketing, and analytics, the course left no stone unturned. Each module was thoughtfully structured, with clear explanations, real-world examples, and hands-on exercises that allowed me to apply what I learned immediately.
Moreover, the course instructors demonstrated a wealth of knowledge and industry experience, providing valuable insights and practical tips that enhanced my learning experience. Their enthusiasm and passion for digital marketing were contagious, motivating me to delve deeper into each topic and strive for excellence in my digital marketing endeavors.
Another highlight of the course was the emphasis on practical implementation. Rather than just theory, the course encouraged active participation and project-based learning, enabling me to develop tangible skills and build a portfolio of real-world projects. This hands-on approach not only reinforced my understanding of digital marketing concepts but also prepared me for the challenges and opportunities in the ever-evolving digital landscape.
Overall, I highly recommend the WABMA Digital Marketing course to anyone looking to enhance their digital marketing knowledge and skills. Whether you're a beginner looking to enter the field or a seasoned professional seeking to stay updated with the latest trends and best practices, this course offers valuable insights, practical guidance, and a solid foundation for success in the dynamic world of digital marketing.
It was wonderful
Thank you Webma
what stood out to me was how the lecturer introduced me to the chat gpt and the various ways I could use it , I would recommend this course to other students as I would encourage the students to be always pay attention and be punctual as the lecturer is very strict
I hereby recommend this course for other aspirants.
In the aspect of the Teacher or Lecturer, he is always punctual(keeps to time), clearly explains the topic for that day, provides materials(like apps) that would aid students for better understanding.
I recommend this course for other students to engage in, indeed it would be of great help to you.🙂👍🏿
Thank you!🙂.
The world is rapidly evolving into a digital one.This course has opened my eyes to the different ways people can make money online and how easy it is although a bit complex.
Different options were given but I’ve become fixated on delving into content and email marketing.
With the knowledge I’ve gotten I believe I can comfortably start a work from home business.
I learned a lot from this course and I’m glad I said yes to such a great opportunity.