4.74
(23 Ratings)

Digital and Strategic Marketing

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About Course

Our marketing courses offer students knowledge and skills in traditional marketing as well as in digital marketing and marketing management.

It provides theoretical and practical frameworks in sales, strategy, pricing, product planning, research, consumer behavior, advertisers’ mindset, media planning, scheduling, buying, and monitoring; APCON and NBC rules, marketing ethics; contracts; staffing, and evaluation.

Our Digital Marketing courses expose participants to the use of new media technologies in sales, marketing, branding, and entrepreneurship. Sourcing, analysis, and use of consumer data are taught.

Media stations can improve revenue generation through effective, efficient, and digital marketing is emphasized.

What will you learn?

Basic Digital & Strategic Marketing Course
(5-Weeks, plus optional 1-3 months Internship)
Course Outline
Week 1
======
Module 1 – Digital Marketing Overview
Module 2 – How To Create A Buyer Persona
Week 2
======
Module 3 – How To Create A Social Media Marketing Plan
Module 4 – Introduction To Email Marketing
Week 3
: Module 5: Basic Strategy
• Why Strategy matters
• Strategy (planning/process/tools, etc.)
• Case study 1
• Assignment
Module 6: Content
• Programme/Product-Led Marketing
• Audience/consumer? What does s/he want?
• Scheduling, etc.
• Niche marketing
• Practical challenges & scenarios
• Case study 2
Week 4
: Module 7: Strategic/Marketing Plan
• Tie it all together with a Plan
• 7 Ps of marketing
• Plan template (goals/targets/timeline/executor/KPIs, etc.)
Week 5
: Module 8:Summary/Exams
• Marketing ethics/regulations/regulatory agencies/credit control/etc.
• Post-test

Duration:

(1): Short Courses –  (1, 2 or 3 Days):

(2): Long Courses:

a. Basic – 4 Weeks (including 1 week of internship)

b. Intermediate  – 4 Weeks (including 1 week of internship)

c. Advanced – 4 Weeks (including 1 week of internship)

Short Marketing Courses – (1, 2, or 3 Days):

 Digital Marketing

 Media entrepreneurship

 New revenue generation & strategies

 Marketing management

Special Marketing Course

 Entrepreneurial Marketing:

This course seeks to provide participants seeking to be entrepreneurs or who are already entrepreneurs, investors, or managers of small and medium-scale businesses with the road map for business success. It also assists managers of large businesses with new top-line growth strategies. The core of this course is the use of entrepreneurial marketing as an essential competitive weapon to grow businesses and drive revenue.

-Participants end up producing an implementable marketing plan.
(Two Tracks: Choose one):
A. Weekend Track:
Fri & Sat. Classes                     
 (10am-4pm each day)
 

Duration: 5 weeks plus Optional internship for up to 6 months
Accommodation is available on request.

OR:
B. Online Track

N40, 000
(Accommodation Available on Campus on Request)

Post-graduation internship available

Show More

What Will You Learn?

  • Basic Digital & Strategic Marketing Course
  • (5-Weeks, plus optional 1-3 months Internship)
  • Course Outline
  • What will you learn? Participants will learn:
  • *Week 1*
  • ======
  • Module 1 - Digital Marketing Overview
  • Module 2 - How To Create A Buyer Persona
  • *Week 2*
  • ======
  • Module 3 - How To Create A Social Media Marketing Plan
  • Module 4 - Introduction To Email Marketing
  • Week 3: Module 5: Basic Strategy
  • • Why Strategy matters
  • • Strategy (planning/process/tools, etc.)
  • • Case study 1
  • • Assignment
  • Module 6: Content
  • • Programme/Product-Led Marketing
  • • Audience/consumer? What does s/he want?
  • • Scheduling, etc.
  • • Niche marketing
  • • Practical challenges & scenarios
  • • Case study 2
  • Week 4: Module 7: Strategic/Marketing Plan
  • • Tie it all together with a Plan
  • • 7 Ps of marketing
  • • Plan template (goals/targets/timeline/executor/KPIs, etc.)
  • Week 5: Module 8:Summary/Exams
  • • Marketing ethics/regulations/regulatory agencies/credit control/etc.
  • • Post-test

Course Content

Introduction to WABMA

Digital Marketing Overview
In this section, we will cover the basics of Digital Marketing and more.

Content Marketing
Content marketing is a form of digital marketing that involves creating and distributing content to target audiences for the purpose of promoting a product, service or idea. Content marketing is used to build brand awareness and loyalty, generate leads, and increase sales. It is often used in combination with other digital marketing strategies, such as SEO, email marketing, and social media marketing, to maximize its effectiveness. Content marketing involves creating content such as blogs, videos, podcasts, eBooks, and webinars that are tailored to the target audience and that provide valuable information. Your content should be educational, entertaining, inspiring, or humorous, depending on the audience. Content marketing is an effective way to establish relationships with potential customers and build trust and credibility.

Social Media Marketing

Email Marketing

Search Engine Optimization (SEO)

Pay-per-Click Advertising (PPC)
Introduction to PPC ads Google Ads Facebook Ads NG Adverts

Basic Strategy

Content

Student Ratings & Reviews

4.7
Total 23 Ratings
5
18 Ratings
4
4 Ratings
3
1 Rating
2
0 Rating
1
0 Rating
JA
2 weeks ago
Very good
AD
6 days ago
The digital marketing course is a very interesting one. The instructor did a great job in making it easy to understand therefore making it easy for beginners like myself. Irrespective of the fact that the instructor made the classes beginner friendly, intermediate learners and experts can pick up some hacks as well. Also, the classes were very interactive. It pays to have an instructor who is passionate about what he does.
JO
3 weeks ago
The course is very good. I would recommend it to people to do.
ER
3 weeks ago
Yes I loved everything about it and very educative. I give it 5 stars
This course is really interesting
SA
5 months ago
Indeed It was a good match for me and quite interesting
CU
6 months ago
Excellent service with wonderful guidance
Sandra Ekwuruibe
6 months ago
I actually really enjoyed this course. I appreciate the effort put into the course and the notes. I know that most on line lectureres have many options to actually avoid such work or even jeopardize the learning of the student. This was my first online course and I would like to thank you for the great experience.
It was wonderful
EE
6 months ago
Great and educative course
JE
6 months ago
The instructor that handled this course is very educative regarding it. He was able to break it down into simpler form for the learners. The course was impactful in the sense that for beginners like me, I was able to learn that I need to know my buyer persona as being the first thing to do when I want to market my product. The course taught me other things that is very essential to apply in business. I will let people know about this course and where to get the knowledge from.
Thank you Webma
WE
6 months ago
Very informative and detailed, the host was always punctual and patient with us.
This course has been an eye opener on the infinite possibilities of harnessing social media for financial and economic growth and also providing employment without borders and barriers from any part of the world. I would highly recommend this course to other students.
NN
6 months ago
It is a wonderful course with very broad prospect that will be of a very good use as the world is advancing in technology. I recommend that young people should take this opportunity and learn how to make their business, goods and services go around the world.
CE
6 months ago
well the course was educative, when i started it i was just thinking commonly but now i thinking big and wide, the instructor did well to provide effective materials and strategy for us to understand it. i highly recommend WABMA for any course u want to offer.
CO
6 months ago
I must say it was the Digital Marketing course was an amazing experience as I have recently concluded . The instructor was very knowledgeable and had a wealth of experience in the field which very much facilitated the lectures. The course covered a wide range of topics from all aspects of Marketing generally. I also enjoyed how interactive it was, with plenty of real-life examples and case studies to bring the concepts to life. The instructor was always available to answer questions and offer feedback, and the course materials were top-notch. I particularly appreciate the focus on practical skills and the emphasis on real-world applications of digital marketing concepts. It was indeed a Job welldone. Overall, I highly recommend this course to anyone looking to engage or advance their digital marketing skills and take their career further.
UM
6 months ago
This course was definitely worth it, super educative and the instructors brought out their time to explain and carry everybody along. No regrets👌
PO
6 months ago
The course was quite educative, starting from the basics, the teacher explained the course well and I loved how he gave practical examples which can be seen in our everyday life. I had a prior knowledge of the course but this training exposed me to a deeper understanding of it. It was very well taught, I recommend this course for others to engage in, it will be quite helpful.
OA
6 months ago
This course was very educative, firstly the course was highly detailed as it gave me a deeper enlightenment on the different ways to utilize your phone to make money,how to create your buyer persons profile and others,
what stood out to me was how the lecturer introduced me to the chat gpt and the various ways I could use it , I would recommend this course to other students as I would encourage the students to be always pay attention and be punctual as the lecturer is very strict
EE
6 months ago
Digital marketing is a very educative course, an eye opener to getting money through an effective and broad means of reaching potential buyers along side with the benefit of improving yourself technologically in the business world. I learnt a lot, you can give it a trial.
OI
6 months ago
The course was quite easy to understand and the host was punctual. Indeed I've learnt alot.
I hereby recommend this course for other aspirants.
JN
6 months ago
The course is very educational, enlightening and lots more.
In the aspect of the Teacher or Lecturer, he is always punctual(keeps to time), clearly explains the topic for that day, provides materials(like apps) that would aid students for better understanding.
I recommend this course for other students to engage in, indeed it would be of great help to you.🙂👍🏿

Thank you!🙂.
Very Educative. There is a new awakening withing me
WABMA-
1 year ago
Learnt Alot