4.58
(38 Ratings)

Basic Digital and Strategic Marketing (5-Week Certificate Course)

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About Course

Our marketing courses offer students knowledge and skills in traditional marketing as well as in digital marketing and marketing management.

It provides theoretical and practical frameworks in sales, strategy, pricing, product planning, research, consumer behavior, advertisers’ mindset, media planning, scheduling, buying, and monitoring; APCON and NBC rules, marketing ethics; contracts; staffing, and evaluation.

Our Digital Marketing courses expose participants to the use of new media technologies in sales, marketing, branding, and entrepreneurship. Sourcing, analysis, and use of consumer data are taught.

Media stations can improve revenue generation through effective, efficient, and digital marketing is emphasized.

Tuition:
₦60,000 ($45) In-Campus Track
₦50,000 ($35) Online Track
₦5,000 ($5) Registration Fee

Basic – 5 Weeks
Intermediate – 5 Weeks
Advanced – 5 Weeks
Online Track: Recorded And live sessions At your convenience.

Each course is offered at the: Basic, Intermediate, and Advanced levels.
Basic course is 5 Weeks
Intermediate course is 5 Weeks
Advanced course is 4 Weeks.

Blended, Flexible Learning:
– Online and In-Campus (Abuja. Enugu. Lagos) – you choose. (Some course are available online only, pls. ask)

Learn from top industry professionals and gain the skills needed to thrive in the world of media and communications.

📝 Register Today: (https://wabma.org/enquiry/)

 

 

 

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What Will You Learn?

  • Basic Digital & Strategic Marketing Course
  • (5-Weeks, plus optional 1-3 months Internship)
  • Course Outline
  • What will you learn? Participants will learn:
  • *Week 1*
  • ======
  • Module 1 - Digital Marketing Overview
  • Module 2 - How To Create A Buyer Persona
  • *Week 2*
  • ======
  • Module 3 - How To Create A Social Media Marketing Plan
  • Module 4 - Introduction To Email Marketing
  • Week 3: Module 5: Basic Strategy
  • • Why Strategy matters
  • • Strategy (planning/process/tools, etc.)
  • • Case study 1
  • • Assignment
  • Module 6: Content
  • • Programme/Product-Led Marketing
  • • Audience/consumer? What does s/he want?
  • • Scheduling, etc.
  • • Niche marketing
  • • Practical challenges & scenarios
  • • Case study 2
  • Week 4: Module 7: Strategic/Marketing Plan
  • • Tie it all together with a Plan
  • • 7 Ps of marketing
  • • Plan template (goals/targets/timeline/executor/KPIs, etc.)
  • Week 5: Module 8:Summary/Exams
  • • Marketing ethics/regulations/regulatory agencies/credit control/etc.
  • • Post-test

Course Content

Introduction to WABMA

Onboarding

Digital Marketing Overview
In this section, we will cover the basics of Digital Marketing and more.

Content Marketing
Content marketing is a form of digital marketing that involves creating and distributing content to target audiences for the purpose of promoting a product, service or idea. Content marketing is used to build brand awareness and loyalty, generate leads, and increase sales. It is often used in combination with other digital marketing strategies, such as SEO, email marketing, and social media marketing, to maximize its effectiveness. Content marketing involves creating content such as blogs, videos, podcasts, eBooks, and webinars that are tailored to the target audience and that provide valuable information. Your content should be educational, entertaining, inspiring, or humorous, depending on the audience. Content marketing is an effective way to establish relationships with potential customers and build trust and credibility.

Social Media Marketing

Email Marketing

Search Engine Optimization (SEO)

Pay-per-Click Advertising (PPC)
Introduction to PPC ads Google Ads Facebook Ads NG Adverts

Basic Strategy

Content

Student Ratings & Reviews

4.6
Total 38 Ratings
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26 Ratings
4
8 Ratings
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4 Ratings
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NP
10 months ago
Okwume Nmesoma Praise

The world is rapidly evolving into a digital one.This course has opened my eyes to the different ways people can make money online and how easy it is although a bit complex.
Different options were given but I’ve become fixated on delving into content and email marketing.
With the knowledge I’ve gotten I believe I can comfortably start a work from home business.
I learned a lot from this course and I’m glad I said yes to such a great opportunity.
The course, WABMA is educative, interesting and an eye opening.
It talks about Buyer persona which means my target audience.
I learned that my target audience is the decision maker of whether or not my good or service should be consumed.

It also talked about sales funel. From sales funel, I learned how important it is to take data of anybody who shows interest in my product whether the person is willing and able to buy at the moment or not. This is because, who doesn't buy today may buy tomorrow, and by collecting his data, coupled with my follow up, wil make him to look for me whenever he is willing and able to buy.
Sales funel also helps me to retrieve the information about my customers whenever I lost my account.

I also learned that the greater the mind share, the greater the market share.

Again, I am so impressed with the passion Mr Israel, our tutor has for this course. His passion and dedication motivated me a lot. He respondeds to questions and calls at any time of the day and night. I had lost all hope in this phase of WABMA because I was enrolled very late (8th of April) because of on problem or another. But because he listens and responds to questions and complaints all kind, I was encouraged to push up to this level. Thank you sir, and keep it up. I I joined the course.
PO
10 months ago
The course provided a comprehensive overview of various digital marketing strategies, such as social media marketing, SEO, content creation, and email campaigns. I learned how to effectively target and engage with my audience across different online platforms.The course also emphasized the importance of staying up-to-date with the latest trends and best practices in digital marketing. This has allowed me to adapt and stay competitive in a rapidly evolving landscape.
Maxwell Nnaji
10 months ago
The course was very educative and explained a lot on how to properly advertise the business that one would like to venture into via technological means.
Ivon Emma-Ngwu
10 months ago
Digital marketing is a very helpful and educational course!!Thank you Mr.Isreal Unya for your remarkable lecture !!. I really learnt alot
CN
10 months ago
I thought I knew enough about digital marketing but this course proved to me that I don't know enough. Through the study of this course I gained deeper knowledge on what digital Marketing is all about, some of the lessons I learnt were digital Marketing strategies, stages individuals go through to purchase a product; Attention, interest, desire and action (AIDA model), development of consumer awareness using mindshare, how to create a buyer persona, content marketing and so on and so forth.
There is indeed a lot of impactful information and individual can gain from this course. The knowledge I have acquired, I would use it in my product selling by using strategies to digital Marketing, AIDA model etc to bring clients or prospects to purchase my product not only once but to be regular customer because through the methods and strategies I have got from this course I will be able to ensure that prospect see the need to purchase the product or service I am marketing.
Sylvia Emeh
10 months ago
The course was quite helpful
The videos where self explanatory and I understood them very well
We had a very punctual coach
This course is highly recommendable for anyone
The course was quite smooth but some videos were lengthy for nothing with little information, although I learnt a lot ranging from digital marketing it's types and how to start like creating a buyer persona,creating awareness, making a call to action and been consistent and the rest of it. It was very helpful
CM
10 months ago
The videos were self explanatory but were too lengthy with just few information in a particular video. Aside this, the course was okay. The course was really educative and practical wise.
KI
10 months ago
The course was very explanatory and detailed. I just didn’t like how most videos were lengthy, asides that everything was okay. I acquired knowledge i hope to put into good use as i intend to go into digital marketing.
ES
10 months ago
This course enhanced my knowledge in Digital Marketing by teaching about buyer Persona, social media marketing, Email marketing and basic strategies and skills which would help me in real life situations. It equally gave me the courage to delve into the Digital Marketing world and see its benefits to both myself and the community. In general, the course was enjoyable and interesting to learn.
Chidimma Chima
10 months ago
Throughout the cause of this study, I have been able to learn many things and this include; the meaning of buyer persona, how to create buyer persona, how to create awareness to market a product, how to improve customer engagement e.t.c. This course also thought me the benefit of having a skill in digital and strategic marketing.
AO
10 months ago
I recently completed the WABMA Digital Marketing course, and I must say it exceeded my expectations in every aspect. The course provided a comprehensive overview of various digital marketing strategies, tools, and techniques, equipping me with practical skills that are directly applicable in today's competitive digital landscape.

One aspect that stood out to me was the depth of content covered throughout the course. From understanding the fundamentals of digital marketing to exploring advanced topics such as SEO, social media marketing, email marketing, and analytics, the course left no stone unturned. Each module was thoughtfully structured, with clear explanations, real-world examples, and hands-on exercises that allowed me to apply what I learned immediately.

Moreover, the course instructors demonstrated a wealth of knowledge and industry experience, providing valuable insights and practical tips that enhanced my learning experience. Their enthusiasm and passion for digital marketing were contagious, motivating me to delve deeper into each topic and strive for excellence in my digital marketing endeavors.

Another highlight of the course was the emphasis on practical implementation. Rather than just theory, the course encouraged active participation and project-based learning, enabling me to develop tangible skills and build a portfolio of real-world projects. This hands-on approach not only reinforced my understanding of digital marketing concepts but also prepared me for the challenges and opportunities in the ever-evolving digital landscape.

Overall, I highly recommend the WABMA Digital Marketing course to anyone looking to enhance their digital marketing knowledge and skills. Whether you're a beginner looking to enter the field or a seasoned professional seeking to stay updated with the latest trends and best practices, this course offers valuable insights, practical guidance, and a solid foundation for success in the dynamic world of digital marketing.
KN
12 months ago
Love it
AE
1 year ago
First of,the platform is simple and user friendly, easy to navigate well done wabma.org , the course in particular was interesting, educative and if used well very productive as it came with a full package, from the friendly instructor who alway ensures all questions are attended to, to the videos and notes which sought to leave no stone unturned. Enjoyed the course and really learnt Alot from,as it broaden my view of the digital world and how profitable it is. For now I'll give Wabma digital and strategic marketing course a 5 star.
JA
1 year ago
Very good
AD
1 year ago
The digital marketing course is a very interesting one. The instructor did a great job in making it easy to understand therefore making it easy for beginners like myself. Irrespective of the fact that the instructor made the classes beginner friendly, intermediate learners and experts can pick up some hacks as well. Also, the classes were very interactive. It pays to have an instructor who is passionate about what he does.
JO
1 year ago
The course is very good. I would recommend it to people to do.
ER
1 year ago
Yes I loved everything about it and very educative. I give it 5 stars
This course is really interesting
SA
2 years ago
Indeed It was a good match for me and quite interesting
CU
2 years ago
Excellent service with wonderful guidance
Sandra Ekwuruibe
2 years ago
I actually really enjoyed this course. I appreciate the effort put into the course and the notes. I know that most on line lectureres have many options to actually avoid such work or even jeopardize the learning of the student. This was my first online course and I would like to thank you for the great experience.
It was wonderful
EE
2 years ago
Great and educative course
JE
2 years ago
The instructor that handled this course is very educative regarding it. He was able to break it down into simpler form for the learners. The course was impactful in the sense that for beginners like me, I was able to learn that I need to know my buyer persona as being the first thing to do when I want to market my product. The course taught me other things that is very essential to apply in business. I will let people know about this course and where to get the knowledge from.
Thank you Webma
WE
2 years ago
Very informative and detailed, the host was always punctual and patient with us.
This course has been an eye opener on the infinite possibilities of harnessing social media for financial and economic growth and also providing employment without borders and barriers from any part of the world. I would highly recommend this course to other students.
NN
2 years ago
It is a wonderful course with very broad prospect that will be of a very good use as the world is advancing in technology. I recommend that young people should take this opportunity and learn how to make their business, goods and services go around the world.
CE
2 years ago
well the course was educative, when i started it i was just thinking commonly but now i thinking big and wide, the instructor did well to provide effective materials and strategy for us to understand it. i highly recommend WABMA for any course u want to offer.
CO
2 years ago
I must say it was the Digital Marketing course was an amazing experience as I have recently concluded . The instructor was very knowledgeable and had a wealth of experience in the field which very much facilitated the lectures. The course covered a wide range of topics from all aspects of Marketing generally. I also enjoyed how interactive it was, with plenty of real-life examples and case studies to bring the concepts to life. The instructor was always available to answer questions and offer feedback, and the course materials were top-notch. I particularly appreciate the focus on practical skills and the emphasis on real-world applications of digital marketing concepts. It was indeed a Job welldone. Overall, I highly recommend this course to anyone looking to engage or advance their digital marketing skills and take their career further.
UM
2 years ago
This course was definitely worth it, super educative and the instructors brought out their time to explain and carry everybody along. No regrets👌
PO
2 years ago
The course was quite educative, starting from the basics, the teacher explained the course well and I loved how he gave practical examples which can be seen in our everyday life. I had a prior knowledge of the course but this training exposed me to a deeper understanding of it. It was very well taught, I recommend this course for others to engage in, it will be quite helpful.
OA
2 years ago
This course was very educative, firstly the course was highly detailed as it gave me a deeper enlightenment on the different ways to utilize your phone to make money,how to create your buyer persons profile and others,
what stood out to me was how the lecturer introduced me to the chat gpt and the various ways I could use it , I would recommend this course to other students as I would encourage the students to be always pay attention and be punctual as the lecturer is very strict
EE
2 years ago
Digital marketing is a very educative course, an eye opener to getting money through an effective and broad means of reaching potential buyers along side with the benefit of improving yourself technologically in the business world. I learnt a lot, you can give it a trial.
OI
2 years ago
The course was quite easy to understand and the host was punctual. Indeed I've learnt alot.
I hereby recommend this course for other aspirants.
JN
2 years ago
The course is very educational, enlightening and lots more.
In the aspect of the Teacher or Lecturer, he is always punctual(keeps to time), clearly explains the topic for that day, provides materials(like apps) that would aid students for better understanding.
I recommend this course for other students to engage in, indeed it would be of great help to you.🙂👍🏿

Thank you!🙂.
Very Educative. There is a new awakening withing me
WABMA-
3 years ago
Learnt Alot