Our marketing courses offer students knowledge and skills in traditional marketing as well as in digital marketing and marketing management.
It provides theoretical and practical frameworks in sales, strategy, pricing, product planning, research, consumer behavior, advertisers’ mindset, media planning, scheduling, buying, and monitoring; APCON and NBC rules, marketing ethics; contracts; staffing, and evaluation.
Our Digital Marketing courses expose participants to the use of new media technologies in sales, marketing, branding, and entrepreneurship. Sourcing, analysis, and use of consumer data are taught.
Media stations can improve revenue generation through effective, efficient, and digital marketing is emphasized.
What will you learn?
(1): Short Courses – (1, 2 or 3 Days):
(2): Long Courses:
a. Basic – 4 Weeks (including 1 week of internship)
b. Intermediate – 4 Weeks (including 1 week of internship)
c. Advanced – 4 Weeks (including 1 week of internship)
Short Marketing Courses – (1, 2, or 3 Days):
New revenue generation & strategies
Special Marketing Course
This course seeks to provide participants seeking to be entrepreneurs or who are already entrepreneurs, investors, or managers of small and medium-scale businesses with the road map for business success. It also assists managers of large businesses with new top-line growth strategies. The core of this course is the use of entrepreneurial marketing as an essential competitive weapon to grow businesses and drive revenue.
-Participants end up producing an implementable marketing plan.
(Two Tracks: Choose one):
A. Weekend Track:
Fri & Sat. Classes
(10am-4pm each day)
Duration: 5 weeks plus Optional internship for up to 6 months
Accommodation is available on request.
B. Online Track
(Accommodation Available on Campus on Request)
Post-graduation internship available
What Will You Learn?
- Basic Digital & Strategic Marketing Course
- (5-Weeks, plus optional 1-3 months Internship)
- Course Outline
- What will you learn? Participants will learn:
- *Week 1*
- Module 1 - Digital Marketing Overview
- Module 2 - How To Create A Buyer Persona
- *Week 2*
- Module 3 - How To Create A Social Media Marketing Plan
- Module 4 - Introduction To Email Marketing
- Week 3: Module 5: Basic Strategy
- • Why Strategy matters
- • Strategy (planning/process/tools, etc.)
- • Case study 1
- • Assignment
- Module 6: Content
- • Programme/Product-Led Marketing
- • Audience/consumer? What does s/he want?
- • Scheduling, etc.
- • Niche marketing
- • Practical challenges & scenarios
- • Case study 2
- Week 4: Module 7: Strategic/Marketing Plan
- • Tie it all together with a Plan
- • 7 Ps of marketing
- • Plan template (goals/targets/timeline/executor/KPIs, etc.)
- Week 5: Module 8:Summary/Exams
- • Marketing ethics/regulations/regulatory agencies/credit control/etc.
- • Post-test
Introduction to WABMA
Digital Marketing Overview
What Is Digital Marketing?02:30
Why Is Digital Marketing Important?12:05
Key Strategy For Digital Marketing Success02:37
What Is A Sales Funnel?18:13
What Is MindShare?08:44
How To Create A Buyer Persona19:44
The Types Of Digital Marketing
Quiz on Buyer Persona and Sales Funnel
Introduction To Content Marketing23:54
Types Of Content Marketing10:13
How To Create a Successful Content Marketing Strategy19:31
Social Media Marketing
What Is Social Media Marketing?
The Benefits Of Social Media Marketing
How To Create A Social Media Marketing Strategy01:01:25
How To Measure The Success Of Social Media Marketing Campaigns
Social Media Marketing Assignment
Search Engine Optimization (SEO)
What Is SEO?01:43:09
The Importance of SEO
Types of SEO
What Is Keyword Research?
Tools Used For Keyword Research
Understanding Search Intent
How to Analyze Keyword Difficulty
Introduction To Email Marketing44:34
Pay-per-Click Advertising (PPC)
Introduction to PPC Ads01:33:36
Student Ratings & Reviews
Thank you Webma
what stood out to me was how the lecturer introduced me to the chat gpt and the various ways I could use it , I would recommend this course to other students as I would encourage the students to be always pay attention and be punctual as the lecturer is very strict
I hereby recommend this course for other aspirants.
In the aspect of the Teacher or Lecturer, he is always punctual(keeps to time), clearly explains the topic for that day, provides materials(like apps) that would aid students for better understanding.
I recommend this course for other students to engage in, indeed it would be of great help to you.🙂👍🏿