Course Content
Introduction to WABMA
Content Marketing
Content marketing is a form of digital marketing that involves creating and distributing content to target audiences for the purpose of promoting a product, service or idea. Content marketing is used to build brand awareness and loyalty, generate leads, and increase sales. It is often used in combination with other digital marketing strategies, such as SEO, email marketing, and social media marketing, to maximize its effectiveness. Content marketing involves creating content such as blogs, videos, podcasts, eBooks, and webinars that are tailored to the target audience and that provide valuable information. Your content should be educational, entertaining, inspiring, or humorous, depending on the audience. Content marketing is an effective way to establish relationships with potential customers and build trust and credibility.
Pay-per-Click Advertising (PPC)
Introduction to PPC ads Google Ads Facebook Ads NG Adverts
Digital and Strategic Marketing
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